Tami Franklin, CPOT ABOC: No financial relationships to disclose
Consumers make decisions based on the perceived value of the product or service being offered will drive value in the practice. The patients will perceive value and see the practice as having greater value. This course provides practical examples of how an optometric practice can deliver on the drivers of perceived value (quality, service, level of need, convenience), which enables them to justify price (the final component of perceived value).
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Identify the components of perceived value, and the concept of commoditization
Understand generational differences in perceived value, and their impact on patient perception and compliance
Recognize strategies which maximize perception of quality, service, level of need, and convenience
