Sharon Carter: No financial relationships to disclose
One of the things we all face if we have an optical in a physical location is patients wanting to buy online. This course will identify why people want to buy online and how we can address this in a positive way so they will purchase from our optical.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Address why people want to go online to buy their glasses
Consider what is offered for the customer compared to the competition online
Address online glasses purchases with patients in a positive way so we can retain them as a customer or patient
