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Final Program


Bill J. Gerber, BA

Solana Beach, California, United States

Bill Gerber Bio
billg@omghome.net
760-822-8819

Bill Gerber is the Founder + CEO of Omg! Optical Marketing Group and Contentlinq. His companies focus on creating highly engaging optical spaces and extraordinary customer experiences. He is an award winning speaker, author, emcee, is drummer for the California pop, punk Band The Executives as well as POF’resident band, Doc + The Pupils. Bill's passion is elevating the eyecare experience through modern design and education.

He serves on the Vision Council’s Marketing Committee and is a strategic advisor to many of the most successful companies in our field. He’s an avid beach walker, skier, yogi, writer, design afficionado, philanthropist, entrepreneur, student of psychology/human behavior and according to some, is an international jet setter.

He is rumored to also be the voice of Crush from Finding Nemo and the heir to the Gerber baby food empire, yet publicly denies both.

Bill is considered the industries leading expert in design and customer experience. His work can be found in over 12,000 eyecare locations worldwide, online and in the ethos of modern optical design.

Gerber is currently spearheading the development of Sherpa, the industries first omni cahnnel software super app designed to make the eyecare experience more delightful for both patients and ECP's alike.

Fun fact; despite almost dying in a parachute accident, he bungee jumped off a 1500 foot high bridge in South Africa a few years ago!

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