Brooke K. Carrasco, ABOC, NCLEC: No relevant disclosure to display
This course helps eye care professionals understand what truly drives patient purchasing behavior—beyond price. Participants will explore emotional and rational decision factors across generations, learn how trust, perceived value, and experience shape choices, and gain tools to adapt communication and overcome sales bias. By focusing on authentic engagement and post-purchase connection, staff will strengthen loyalty and long-term satisfaction. Patients don’t just buy products—they buy experiences and trust.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Understand what truly drives patient purchasing behavior—beyond just price
Identify emotional and rational factors influencing decisions across generations
Recognize the role of trust, perceived value, and experience
Gain practical tools to overcome barriers, adapt communication, and avoid sales bias
