Darryl Glover, OD: Astellas (Izervay): Podcast partner via Defocus Media (); EssilorLuxottica: Podcast partner via Defocus Media (); Johnson & Johnson MedTech: Podcast partner via Defocus Media (); MyEyeDr.: Employee (paid via salary or other compensation such as stock options) (); Orasis Pharm: Podcast partner via Defocus Media ()
Your brand reputation is one of the most valuable, yet fragile, assets in eye care. In a world where online reviews, social media, and patient expectations shape public perception, building and protecting trust is no longer optional — it’s essential. This course provides a comprehensive blueprint to elevate your reputation with intention. From foundational branding concepts to practical strategies for managing online feedback, you’ll walk away ready to lead your practice with clarity and confidence.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Define what a brand is and explain how brand reputation reflects patient experience.
List and describe the touchpoints that influence online reviews and perception.
Implement a three-pillar framework to strengthen and sustain brand trust.
Utilize the Net Promoter Score (NPS) to measure and respond to patient sentiment.
Distinguish between proactive (offense) and reactive (defense) strategies in reputation management.
